A micro-celebrity simulation game that integrates the player’s Instagram data.
(For the newest development of the game, go to the design blog page)
Instafame is a social media simulation game that aimed to show potential teen downsides of being a micro-celebrity. To maximize the number of followers in the game, the player will perform activities to gain attention but also face pressures from the audiences. In the game, the player will meet a girl, Alice, who left social media and inspired a backlash. Would the player take side with Alice? Or would the player denounce Alice like everyone else?
In 8 months, I developed the game from the mission statement of my thesis. And fit in gameplay systems, narratives, and visuals to best represent the dynamics of social media. As an innovation, I incorporated player’s Instagram data as a part of the gameplay and narratives.
As a master’s thesis, I was the sole developer of the game. I faced a difficulty, as while social media is game-like, it does not translate to a game. In engaging the player, I designed mechanics and events, such as modifying picture posts with different tags to please the audience. I implemented an RPG-like event system similar to Kim Kardashian: Hollywood, where messages will pop up when conditions meet.
- Theo A. Artz (Advisor, Drexel)
- Dr. Jichen Zhu (Committee, Drexel)
- John Hanke (Committee, Niantics .inc)
- Justin Patterson (Committee, Disney Interactive(formerly))
- Nazanin Andalibi (Expert, Drexel)
- Heidi Mcdonald (Expert, Game Designer)
- Natalie Lyon (Writing Partner)